Video Content is King: The Importance of Video Marketing

Video and Marketing go together like peanut butter and jelly.

From traditional television commercials in the 1960’s to today’s YouTube, Vine, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives.

While convenient and efficient for the consumer, video marketing provides Marketers with an attractive, versatile, and extremely shareable medium to reach their audiences.

In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.

In the data-packed infographic below, Cloudswave shares useful insights and statistics on YouTube’s most popular videos and channels you can use to craft your organization’s next viral sensation.

Here are just a few of the highlights:

  • 75 million people in US watch videos online everyday
  • Embedded videos on websites can increase traffic up to 55%
  • Merely mentioning the word “video” in the subject line of an email can increase open rates by 13%
  • Nearly 40% of all video is watched on mobile

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